August 2024
CHAGEE launched a special campaign with limited-edition merchandise in celebration of its signature Jasmine Green Milk Tea achieving record cumulative sales of over 600 million cups globally.
August 2024
CHAGEE launches its first series of pet-friendly concept stores across various cities in China.
2024 . 07
The number of CHAGEE stores exceeded 5,000 globally.
2024 . 03
CHAGEE was amongst the first few brands in the tea beverage industry with a "Nutritional Choice" label announced by the Shanghai Municipal Health Commission and took the lead in releasing product GI values for greater transparency.
2024 . 02
CHAGEE cooperated with Art Exhibitions China to launch the a new range of themed packaging for the Year of the Dragon.
2024 . 01
Managed by hearing-impaired staff, CHAGEE opened its first hearing-loss friendly store in Hangzhou, China.
