Cooperate with Wuyishan Municipal Museum to trace the origin of black tea in the world
Joining hands with the Wuyishan Municipal Museum, we launch the theme photography of "Walk the Tea Trail, Black Tea Begins in Wuyi", return to the origin of a cup of modern oriental tea, use the lens to freeze the civilization of tea, trace the origin of black tea in the world, and let the origin of the East, the fragrance spread to the world The black tea comes from time and space through history.
Make friends with love, build bright dreams, and help rural children develop healthily
On the occasion of the International Children's Day in 2024, Bawang Chaji and paper-cut artist Chen Fenwan will integrate art into public welfare activities, donate caring playgrounds, provide caring materials to 55 children's service stations across the country, and support the healthy development of rural children.
Donated 10 million yuan to Beijing and Hebei to support flood relief efforts
In August 2023, affected by typhoons, extremely heavy rainfall occurred in many places, causing floods. Bawang Chaji donated 5 million yuan to the Beijing Charity Association and Hebei Charity Federation respectively, totaling 10 million yuan, to support emergency relief against floods, support the affected people in purchasing daily necessities, and post-disaster reconstruction work.
Donated 5 million yuan to disaster-stricken areas to support Dongting Lake burst disaster relief
On July 5, 2024, a breach occurred in the first-line embankment of Dongting Lake in Tuanzhou District, Huarong County, Yueyang City, Hunan Province, causing the area to be flooded. Bawangchaji donated 5 million yuan through the China Rural Development Foundation, and the funds were earmarked for emergency relief and reconstruction work for the Huarong Gorge.
Selected into the first batch of pilot units for nutrition and health guidance in Shanghai
At the end of 2023, Bawang Chaji actively responded to the construction of a nutrition and health guidance project organized by the Shanghai Municipal Health Commission and was successfully selected into the first batch of pilot units for the "Nutrition Choice" logo. On February 29, 2024, all Bawang Tea Ji stores in Shanghai will fully launch the pilot work. Starting from June 28, the "Nutritional Choice" logo will be implemented in more than 4,860 stores across the country, and you should look for ABCD when drinking healthy tea.
Silent stores help the career development of “angel groups”
Bawang Tea Ji has opened a number of "silent stores" in Zhejiang, Hunan and other places, providing jobs and barrier-free services for the hearing-impaired through convenient facilities and supporting services.
Build a full-chain food safety management system
Introduce third-party professional testing agencies such as SGS, BV, and CTI to collaborate on food safety management; hire third-party professional disinfection agencies such as Ecolab, CTI, and Swisher; focus on "personnel management, material management, equipment management, and pest management" ", process management" five cores; build a systematic, professional and normalized food safety management system.
Cultivate consumers’ healthy lifestyle and launch “Health Calculator”
Bawang Tea Ji pioneered the "Product ID Card" in the industry and launched the product "Calorie Calculator". It established two major guidance systems for "scientific sugar control" to enhance the public's health awareness of sugar control (low GI label and nutritional choice label), and achieve calorie, Nutritional ingredients can be calculated and queried, ensuring consumers’ right to know and promoting the process of product information disclosure and health visualization of fresh tea drinks.
Join hands with the China Cultural Relics Exchange Center to invite tea lovers to welcome the New Year in the Year of the Dragon
Joining hands with the China Cultural Relics Exchange Center, taking "China's First Dragon" as the source of inspiration, inheriting the spirit of the dragon through a cup of tea, continuing to write the dragon civilization, and jointly giving a deeper and more profound meaning to the Chinese New Year belonging to the 1.4 billion "descendants of the dragon" It has diverse meanings, meeting friends with tea, meeting friends as dragons, and welcoming the new year of the Year of the Dragon with tea friends.
Discover the charm of folk customs and folk arts, and use tea as a guide to pay tribute to the intangible cultural heritage
Take a cup of modern oriental tea as a guide to pay tribute to the intangible cultural heritage. Starting from the first stop "Fireworks and Fire Dragon" in Jieyang, Guangdong, we explore the tradition along the thousands of miles of tea road, presenting the beauty of the fusion of thousand-year-old tea fragrance and intangible cultural heritage. In the future, we will continue to explore folk customs and arts from various places, use tea as a medium, renew traditions, and make intangible cultural heritage alive, passed down, and go further.
1
2
